Wednesday, March 9, 2011

ADV - Kim Nam-Joo, Throws Herself into ‘Concept Korea' with Enthusiasm

The third Concept Korea will be held at the David Rubenstein Atrium, Lincoln Center, New York on the coming 15th (at local time). The event will take place during the New York Fashion Week season featuring four groups of designers from Korea sponsored by the Korean government to promote the fashions of Korea. As an upgraded version of the past two Concept Koreas, this time a wide range of additional events supporting this promotion will be offered.

New York Fashion Week is one of the four major international fashion collections leading the world fashion industry. It is more a commercial-oriented fashion show, featuring merchandisable fashion to lead the market than boldly experimenting with trends. This year the week runs from February 10th to 17th at the Lincoln Center; and ‘CONCEPT KOREA, Cultural Treasures 2011’ brings the fashion designs of Korea to the international stage, where all leading figures of the fashion market gather to enjoy the season. The project, accompanying various promotional marketing activities, is sponsored by the Republic of Korean Ministry of Culture, Sports and Tourism (MCST), Daegu Metropolitan City, the Korea Creative Content Agency (KOCCA), and the Korean Research Institute for Fashion Industry (KRIFI) to advance the Korean fashion industry into the world market.



(photo: Naver blog)

While such efforts can successfully support Korean designers to create global brands by joining the international fashion market with other world-renowned labels, the national competitiveness of Korea can also be enhanced and acknowledged for its original fashion trends. Promotion is necessary for talented designers to join the market. However it is difficult for many full-time designers to put much effort into marketing and promotion. Thus with support from government and private sectors, the Korean fashion can move a step closer to win more opportunities introducing its original trend of fashion to the world.

Indigo blue spreads into New York



(Designers of Concept Korea Ⅲ: Choi Bum Suk, Yoni P, Steve J, Lie Sang Bong, and DO HO (from left to right))

This year’s theme for Concept Korea is ‘Cultural Treasures,’ It is planning to feature designs inspired by traditional Korean cultures by four designer groups, DO HO, Lie Snag Bong, Steve J & Yoni P and Choi Bum Suk. The profound and mysterious indigo blue of the celadon porcelain will be transferred to the garments and the showroom portraying the graceful sensibilities of Korea. The indigo of the celadon may enchant the eyes of the West with its elegant and sophisticated beauty from the East, Korea.

Read more over here

Options when buying clothing in Korea? Do read previous post :)

No comments:

You might also like..

Related Posts Plugin for WordPress, Blogger...
"This is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning" ~Winston Churchill~