Sunday, December 26, 2010

ADV - Korea on the Road to First Class

Chairwoman Lee Bae-Yong of the Presidential Council on Nation Branding on November 15 gave a lecture for the KBS program “The Road to First Class.”

The lecture was on the subject of Korea’s nation brand and the impact of the G20 Seoul Summit.

Made in Korea” Impact

“Despite the increasing sales of Korean products globally nowadays,” Chairwoman Lee explained, “they still get about 30% discount compared to similar products made by some other nations because of Korea’s undervalued national brand.”

Giving examples of French perfume and wine which are products backed up by the country’s strong national brand, Lee emphasized the importance of national brand in generating economic profits.

“We need to work on increasing trust and preference for so-called “Made in Korea.” Also, it is getting more and more important nowadays to have strong “software” such as cultural content, human resources and spiritual values as well as hardware.”

Lee also touched upon Korea’s numerous timeless cultural heritages, saying, “I wish to share Korean values and spirits that are imbued in those historic and cultural legacies with the world. Korea’s astounding growth in the 20th century was made possible only because it was backed up by such virtues as harmony, sharing, communication, regards for life and nature.”

Do read more at this link

Malaysia is blessed too with great national branding, I believe among Asian countries, we have great tourism branding. "Malaysia Truly Asia" is really a fantastic catchphrase because I remember while representing Malaysia in 2007, I ended my speech about Malaysia with this "Malaysia Truly Asia" and everyone knew it.

Lets capitalise on it and instead of fighting on and on over politics, we should really get on and move forward. Lets not be satisfied on small little achievements but look ahead and make Malaysia a fair and just country, oh ya, a developed country too with first class mentality (especially our driving habits and toilets). :)

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